Best Hair Color Under $100 (2026)

We scored products by a combined value metric using verified customer ratings, ingredient and formula features (permanent vs. semi-permanent, vegan/cruelty-free, nourishing claims), and price relative to package size

This roundup covers reliable salon-quality and at-home hair color options priced under $100, focusing on permanent, semi-permanent, and pastel shades. Selections were ranked by a value score combining customer ratings, ingredient notes (e.g., nourishing formulas, vegan or cruelty-free claims), and price-to-performance

Top Picks

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    Arctic Fox Pastel Mint Green Hair Dye (Pistachio Macaron) 8 Oz x2

    Arctic Fox Pastel Mint Green Hair Dye (Pistachio Macaron) 8 Oz x2

    ARCTIC FOX • ★ 4.2/5 • Budget

    Vegan, ammonia-free conditioning hair dye delivering a mint pastel green color for pre-lightened hair. Patch and strand test recommended; designed for platinum pre-bleached hair for optimal results. Customers note vibrant color and easy application, with mixed longevity

    • vegan ingredients
    • ammonia-free conditioning color
    • mint pastel shade suitable for platinum hair
    Check current price on Amazon →
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    Arctic Fox pastel blue periwinkle hair dye, vegan & ammonia-free

    Arctic Fox pastel blue periwinkle hair dye, vegan & ammonia-free

    ARCTIC FOX • ★ 4.2/5 • Budget

    Vegan, cruelty-free conditioning hair dye in pastel blue periwinkle. Mixable with Sterling or Poseidon for customizable color; gentle formula designed for frequent use and hair conditioning. Customers note easy application and pleasant scent, with mixed longevity and staining feedback

    • vegan & cruelty-free
    • conditioning color formula
    • customizable shade options
    Check current price on Amazon →
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Buying Guide

Choose the right formula

Decide between permanent creams (longer-lasting coverage) and semi-permanent or vegan dyes for temporary color or gentler chemistry

Match dye type to hair goals

Use permanent nourishing creme formulas for full coverage and grey blending, and pigment-rich semi-permanent dyes for vivid or pastel colors like mint, blue, or midnight tones

Check ingredients for hair health

Look for nourishing additives (oils, conditioners) in permanent formulas or vegan/vegetarian and cruelty-free labels if reducing harsher chemicals matters

Consider coverage and color intensity

Darker brown shades give full coverage on natural hair, while pastel and vivid shades often require pre-lightening to reach true color payoff

Evaluate value vs. quantity

Compare package sizes and how much product you’ll need—double packs or larger ounces can be more economical for longer or thicker hair