Best Hair Mascaras & Root Touch Ups Under $50 (2026)
We ranked products under $50 by a value score combining user ratings, shade variety, color-safe claims, and suitability for gray coverage or adding a thicker-hair appearance
This roundup covers hair mascaras and root touch-up powders under $50, focused on formulas that mask roots, gray regrowth, and add temporary density. Selections were scored by value using product features (shade range, color-safe formulas, and user ratings) and relevance for common needs like gray coverage and thicker-look finish
Top Picks
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1
Joan Rivers Great Hair Day Root Touch Up Powder (Salt Pepper)
Root touch-up powder to create fuller-looking hair with color-safe formula. Includes a custom brush for even application and transfer resistance until shampooed. Customers note easy use and lasting coverage, with some color accuracy mixed
- fills in color for fuller look
- transfer-proof until shampooed
- free brush for even application
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2
Joan Rivers Great Hair Day Root Touch Up Powder (Brunette)
Root touch up powder creates the look of fuller hair, matching color for a natural blend. Transfers stay on until shampooed out, with easy 10-second application. Customer feedback notes good coverage and durability, with mixed views on color accuracy
- full head illusions with powder
- color-safe blending
- includes dedicated application brush
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3
Joan Rivers Great Hair Day Root Touch Up Powder - Red
Root touch up powder that adds the look of fuller, thicker hair. Color-safe formula with transfer-proof wear until shampooed. Includes a custom brush for even application. "Customers say it makes thin hair look thicker and stays on until washing."
- full head appearance with color-fill
- transfer-proof until washed
- includes application brush
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4
COLOR WOW Root Cover Up: instant grey coverage touch-up
Color WOW Root Cover Up provides water- and sweat-resistant root touch-up with easy application and lasting coverage. Customers say it stays on between washes and is easy to apply, though results on gray coverage vary
- water- and sweat-resistant
- easy to apply
- lasting coverage between washes
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5
Joan Rivers Great Hair Day Root Touch Up Powder
Root touch-up powder for a fuller, thicker look with color-safe formula. Includes a custom brush for easy application and transfer-proof wear until shampooed out. Users note quick 10-second application and improved coverage between color appointments
- full head of hair look
- color-safe blend
- included brush for even application
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6
Joan Rivers Great Hair Day Root Touch Up Powder (Light Blonde)
Root touch up powder for fuller-looking hair with matchable color and transfer-proof wear. Includes a custom brush for even application. Customers report easy 10-second use and longer between color appointments
- full head illusion with powder
- color-safe blend
- brush included for even coverage
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7
Root Cover Up: Instant Grey Coverage & Highlight Touch-Up
Color WOW root cover up provides instant coverage with water and sweat resistance. Customers praise easy application, lasting coverage, and value, though gray coverage opinions vary
- instant coverage
- resists sweat and water
- ease of application
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8
Root Touch Up Powder by STYLE EDIT
Temporary hair color for light blonde roots, highlights, and grays. Conceals with a mineral-infused formula and precise sponge application. Customers note easy application and lasting coverage until next wash
- instant concealment of roots
- color-adaptive pigments
- sponge applicator for precision
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9
Joan Rivers Great Hair Day Root Touch Up Powder (Dark Brunette)
Root touch up powder to create fuller, thicker-looking hair. Color-safe formula; transfer-resistant until shampooed. Includes a custom brush for easy application
- included custom brush for even application
- fill-in powder for fuller look
- color-safe formulation
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10
Root Touch Up Powder for Medium Brown Hair
Root touch up powder with mineral-infused binding conceals grays or re-growth. Precise application with a unique sponge applicator for targeted coverage that lasts until the next wash. Customers note effective gray coverage and easy use
- innovative binding powder
- color-adaptive pigments
- precision sponge applicator