Eyeshadow

Powder shadows work well for most skin types and are versatile for day or night looks; cream and mousse formulas are better for dry skin and long-wear needs; liquid and gel shadows often offer higher pigment and water resistance for oily lids or humid conditions

Choose shades that complement your eye color and skin tone—warm neutrals for brown eyes, bronze and gold for green/hazel, and cool taupes or plums for blue eyes—and build a palette with a light base, mid-tone transition, and darker shade for depth

Palettes offer coordinated shades and convenience for creating multiple looks, while single pans let you customize and replace favorites; choose palettes if you want variety, and singles if you prioritize long-term refillability or specific shades

Use a flat shader brush for packing color on the lid, a fluffy blending brush for transitions, and a small pencil brush for detail; tap off excess product, build color gradually, and blend in windshield-wiper motions for seamless edges

Keep shadows in a cool, dry place away from direct sunlight, close pans tightly after use, wash brushes regularly, and replace cream or liquid formulas within 6–12 months and powders within 12–24 months to minimize contamination and performance loss

Eyeshadows commonly range from budget options under $20 to prestige brands above $50 per item, with many effective products across price points; higher cost can reflect brand, packaging, or pigment concentration but does not guarantee a better result for every individual