Brochure Paper

Choose paper weight (measured in gsm or lb) based on intended durability and feel: 90–170 gsm is common for folded brochures; heavier stock around 200–300 gsm is used for premium, single-sheet brochures or covers. Select finish by print method and appearance: coated/gloss finishes give vibrant color and sheen for photos, while matte/uncoated provides a subdued, writable surface

Match paper size to your printer and distribution method: letter (8.5×11 in), A4, and tabloid sizes are standard for office printers. Common folds include bi-fold (single fold) and tri-fold (two folds)—tri-folds fit standard envelopes and brochure stands, while larger formats or gate folds are used for more complex layouts

Check the paper label for compatibility; many brochure stocks are formulated for either inkjet or laser printers, but not all for both. Coated glossy stocks often require special inkjet-friendly coatings or laser-safe formulations to prevent smudging, so verify printer compatibility and recommended weight limits in your printer manual

Store paper flat in its original packaging or a clean, dry place away from direct sunlight and humidity; ideal conditions are room temperature and 30–50% relative humidity. Avoid stacking heavy items on top of stored sheets to prevent curling or creasing

Design brochures at 300 dpi for high-quality photos and convert images to CMYK color mode for accurate color reproduction in commercial printing; allow a 0.125–0.25 inch bleed for edge-to-edge printing. For office printers, use the highest printer quality setting and perform a test print to confirm colors and alignment

Yes — look for recycled content percentages, FSC or PEFC chain-of-custody certifications, and papers labeled as made from sustainably managed forests or post-consumer waste. Uncoated papers are generally easier to recycle, and some coated stocks carry certifications indicating lower environmental impact

Gloss and high-coating papers can increase drying time and the risk of smudging, especially on inkjet printers, unless the stock is specifically treated for quick absorption; matte and uncoated papers typically absorb ink faster and reduce smearing. Always allow prints to dry fully and follow any manufacturer recommendations for drying times