Postcards

Select a standard postal size (e.g., 4x6, 5x7) to avoid extra postage; choose cardstock weight based on durability and feel — typical postcard stocks range from 80 lb cover to 110 lb cover (approx. 200–300 gsm) — and opt for coated or uncoated finishes depending on whether you need vivid color or a writable surface

Decide between full-color digital printing for short runs and fast turnaround or offset printing for larger quantities and color consistency; also consider single- or double-sided printing, bleed settings for edge-to-edge graphics, and color profiles (CMYK) for accurate reproduction

Order quantity depends on campaign scale; small runs (dozens to low hundreds) are common for tests while larger mailings often require hundreds to thousands. Per-piece cost typically decreases as quantity increases, but balance cost savings against storage and potential design changes

Yes: postal services set minimum/maximum dimensions, thickness, and address placement rules; postcards that fall outside standard postcard dimensions or thickness may require higher mailing rates, so verify your country's postal guidelines for size, weight, and formatting

Lamination (gloss or matte), UV coating, and aqueous coating increase scratch and moisture resistance; gloss enhances color saturation, matte reduces glare and is easier to write on, while aqueous offers moderate protection with quick curing

Home printing is feasible for small quantities if you have a capable color printer and heavy cardstock compatible with your device; for higher quality, consistent color, or larger quantities, professional printing services typically offer better finishes, color management, and handling of bleeds

Provide high-resolution files (300 DPI) in CMYK color mode, include a 0.125-inch (3 mm) bleed on all sides, supply fonts as outlines or embedded, and export as PDF/X or the printer’s preferred format to ensure accurate layout and color