Essentials of Marketing Research
An overview of marketing research concepts and methods. Key benefit: guidance on applying research to marketing decisions. Customer insight: no explicit insights provided
Highlights
- core marketing research concepts
- practical methods for data collection
- applied decision-making guidance
Pros
- clear focus on marketing research
- suitable for foundational learning
- compact reference material
Cons
- features unavailable
- no explicit customer insights
- no reader reviews beyond rating
