New Venture Management
A scholarly work on venture management by Kuratko and Hornsby. Delivers strategic insights for entrepreneurship and organizational growth. Customer insight indicates mixed feedback on applicability
Highlights
- venture management focus
- academic perspective
- strategic growth insights
Pros
- authoritative authors
- practical venture management concepts
- clear academic framing
- focused on entrepreneurship strategy
Cons
- limited customer insight data
- no features listed
- unknown applicability for non-academic readers
