Brand Management in a Co-Creation Perspective
A Routledge studies title exploring brand management through co-creation. Provides insights on collaboration with stakeholders to shape brand strategies. Customer insight: mixed sentiments and limited positive signals
Highlights
- co-creation lens
- brand strategy insights
- stakeholder collaboration
Pros
- co-creation perspective on branding
- academic-style marketing research
- structured for strategic brand management
Cons
- limited customer sentiment data
- single review available
- price not applicable to description
