Frugal Innovation and the New Product Development Process
Explores frugal innovation within the new product development process. Key benefits include practical frameworks for cost-conscious innovation and insights from real-world practices. Customer insight: mixed signals regarding examples, but overall interest in efficiency
Highlights
- frugal approach to product development
- integration with management studies
- Routledge Advances context
Pros
- focus on frugal innovation
- integration with product development processes
- relevance to management and economics audience
- clear academic framing
- accessible to readers new to the topic
Cons
- features: N/A
- limited customer insight data
- single-brand context
