Marketing and Feminism (Routledge Interpretive Marketing Research)
A scholarly book exploring marketing through feminist perspectives. Key insight highlights how gender perspectives influence marketing research. Customer insight: mixed/none expectations
Highlights
- feminism in marketing research
- interpretive approach
- Routledge publication
Pros
- scholarly perspective on marketing
- feminism-focused analysis
- authoritative Routledge series
Cons
- limited customer insights available
- academic tone may limit general audience
