ItemOracle

Positioning Theory and Strategic Communication: a new approach to public relations research and practice

Melanie James ★ 2.8/5 · ItemOracle Score Premium

$240 USD
Price subject to change
Check current price on Amazon →
Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

A scholarly text introducing positioning theory and strategic communication for PR research and practice. Highlights a new approach to public relations and its applications. customer insight: neutral for this title

Highlights

  • focus on positioning theory
  • strategic communication emphasis
  • research-oriented approach

Pros

  • clear focus on positioning theory
  • applies to public relations research
  • academic perspective for strategic communication
  • concise title and structured chapters

Cons

  • limited customer insight data
  • niche academic audience
  • no featured benefits for general readers

Best For

  • academic study on PR theory
  • university course reading
  • professional development for PR researchers
  • case-study development in communications
  • policy and strategy workshops

Tags

Similar Products