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Corporate Branding

T C Melewar, S F Syed Alwi ★ 3.1/5 · ItemOracle Score Premium

$158 USD
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Corporate Branding

A corporate branding publication by multiple authors. Key benefit: insights on business marketing concepts. Customer insight notes lack explicit sentiment

Highlights

  • clear authorship
  • business marketing focus
  • concise title

Pros

  • author-cited branding concepts
  • clear category focus: business marketing
  • simple title for cataloging

Cons

  • features: N/A
  • customer insights are empty
  • limited rating data (1 review)

Best For

  • brand strategy reference
  • marketing education material
  • corporate communication guidance
  • academic research example
  • business marketing training
  • branding case study reference

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