Rethinking Strategy for Creative Industries (Routledge Research in the Creative and Cultural Industries)
A scholarly text exploring strategic approaches in creative industries. Key benefit: frameworks for analysis and decision making. Customer insight: mixed responses noted in reviews
Highlights
- creative industries focus
- strategic frameworks
- academic rigor
Pros
- scholarly framework for strategy
- focus on creative and cultural sectors
- clear articulation of concepts
Cons
- limited reviewer feedback available
- no features listed
