Competing in a Service Economy: Creating Competitive Advantage through Service Development
A book on leveraging service development and innovation to gain a competitive edge in a service-driven economy. Insights drawn from research on customer value and service strategy. Notable rating reflects reader interest
Highlights
- service-centered competitive strategy
- innovation-driven differentiation
- business model adaptation through services
Pros
- focus on service development
- practical guidance on innovation
- theory-informed strategies
- clear framework for competitive advantage
Cons
- only 1 customer rating noted
- no featured product insights available
- features field marked as N/A
