Trade Marks and Brands: An Interdisciplinary Critique
A scholarly volume in the Cambridge Intellectual Property and Information Law series examining trade marks and branding from multiple disciplines. Explains theoretical and practical implications for law, policy, and practice. Customer insight: neutral or mixed feedback implied by provided data
Highlights
- interdisciplinary critique
- updated squarely in IP law
- Cambridge series credibility
Pros
- interdisciplinary analysis
- appeals to law scholars
- academic rigor
- comprehensive coverage
- credibility from editors
Cons
- limited customer insight data
- academic focus may be dense
- not a casual read
