Marketing to the Ageing Consumer: Building an Age-Friendly Business
A guide on appealing to ageing consumers with practical strategies and insights. Key benefit: better understanding of this market segment. Customer insight note: mixed signals on engagement
Highlights
- age-friendly business focus
- market-segment insights
- practical marketing guidance
Pros
- focus on age-friendly business strategies
- practical guidelines for marketers
- clear title and organization
Cons
- limited customer insight data
- no featured benefits listed
- only basic rating information available
