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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty

Nancy Harhut ★ 3.8/5 · ItemOracle Score Budget

$34 USD
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Apractical guide to applying behavioral science in marketing to prompt instinctive responses and foster loyalty. Provides research-backed insights with clear examples; praised for readability and real-world applicability

Highlights

  • research-backed behavioral prompts
  • practical storytelling techniques
  • easy-to-understand marketing insights

Pros

  • research-backed insights
  • clear, jargon-free writing
  • reader-friendly and accessible
  • covers diverse topics across chapters

Cons

  • no features listed for this edition
  • no price or availability details
  • noted as text-only without additional media

Best For

  • marketing copywriting workshops
  • marketing strategy brainstorming
  • advertising campaign planning
  • sales enablement training
  • customer loyalty program design
  • content marketing optimization

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