Infinite Possibility: Creating Customer Value on the Digital Frontier
A book exploring customer value in the digital era with insights from B. Joseph Pine and Kim C. Korn. Includes commentary on how digital strategies shape customer value. Customer insight mentions mixed/positive findings
Highlights
- value-based approach to digital frontier
- authoritative perspectives on customer value
- strategic guidance for digital initiatives
Pros
- clear framework for value creation
- insights from recognized authors
- practical perspective on digital strategy
Cons
- customer insights: none provided explicitly
- features: not available
