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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior

John Dececco ★ 2.9/5 · ItemOracle Score Mid-Range

$64 USD
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Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies)

Explores gay men's consumer behavior in marketing. Provides customer insights and analysis for targeted strategies

Highlights

  • gay men consumer behavior insight
  • marketing strategies for LGBTQ+ demographics
  • academic study from Haworth Gay & Lesbian Studies

Pros

  • in-depth consumer behavior focus
  • relevant for marketing & consumer research
  • authoritative perspective from the field

Cons

  • limited rating data (1 review)
  • features listed as N/A
  • no additional customer insights provided

Best For

  • marketing research briefs
  • targeted advertising strategy
  • academic study materials
  • customer segmentation work
  • brand positioning analysis
  • industry reports for LGBTQ+ markets

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