Mixed Methods in Ethnographic Research (Developing Qualitative Inquiry)
A scholarly guide on combining qualitative and quantitative methods for ethnographic research. Provides frameworks for developing inquiries and interpreting data. customer insight: cohesion between methods noted
Highlights
- mixed-methods framework
- ethnographic guidance
- qualitative inquiry development
Pros
- integrated methods framework
- ethnographic research focus
- developmental inquiry guidance
- academic rigor
Cons
- no features listed
- limited customer insights
- narrow scope to qualitative-leaning methods
