The Marketing Planning Process (CIM Coursebook)
A structured guide to the marketing planning process.Highlights strategic frameworks and practical steps for planning and execution. Customer insight indicates mixed sentiment about applicability of theory to practice
Highlights
- clear planning process framework
- theory-to-practice guidance
- academic coursebook reference
Pros
- structured coverage of marketing planning
- practical steps for implementation
- clarity in framework presentation
- authoritative coursebook for study
Cons
- customer insight notes mixed sentiment
- no features listed
- no explicit examples in data
