Understanding Luxury Fashion: From Emotions to Brand Building
A scholarly exploration of luxury fashion, trends, and brand development. Focuses on emotions and branding in high-end fashion. Customer insight highlights a null sentiment across keywords
Highlights
- emphasis on emotions in branding
- link between aesthetics and brand building
- Palgrave Advances in Luxury context
Pros
- focus on emotions in luxury branding
- covers brand-building strategies
- academic perspective on aesthetics in fashion
- clear author collaboration
Cons
- limited customer insights available
- one review noted
- no concrete features listed