The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries
Study of how US government and media/entertainment industries marketed WWII between 1939 and 1946. Highlights the intersection of policy, media, and business practices. Customer insight notes mixed perceptions from a single review
Highlights
- business history of government-media
- WWII era marketing analysis
- US government and entertainment industries interplay
Pros
- historical business focus
- interdisciplinary perspective
- concise for a niche audience
- clarifies government-media relationships
Cons
- limited customer feedback
- narrow focus may not cover broader WWII marketing
- no features listed