Resilience of Luxury Companies in Times of Change

Gabriella Lojacono, Laura Ru Yun Pan ★ 3.1/5 · ItemOracle Score Mid-Range

$109 USD
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Resilience of Luxury Companies in Times of Change

A book on resilience in luxury brands during shifting markets. Offers frameworks for adapting strategy and operations. Customer insight hints at nuanced perspectives on resilience

Highlights

  • timely perspectives on change
  • cross-industry resilience concepts
  • concise analysis for practitioners

Pros

  • focused on resilience in luxury branding
  • practical strategic considerations
  • authoritative perspectives from multiple authors
  • clear, concise chapters

Cons

  • limited customer insight data available
  • rating based on a small review count
  • no feature details provided

Best For

  • business students studying marketing strategy
  • brand managers researching resilience
  • executives analyzing luxury market shifts
  • academic reference for global marketing
  • case-study material for seminars
  • library reading list

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