Brand Building and Marketing in Key Emerging Markets: A Practitioners Guide to Successful Brand Growth in China, India, Russia and Brazil
Guide to brand growth in China, India, Russia and Brazil with practical marketing insights. Includes real-world considerations for emerging markets. Customer insight note: mixed sentiment not provided
Highlights
- practical market-specific strategies
- cross-country branding insights
- region-focused marketing guidance
Pros
- practical guidance for emerging markets
- covers multiple large economies
- concise practitioner-focused content
- clear regional strategy focus
Cons
- features not available
- limited customer insight data
- single reviewer
