Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management
A management guide exploring storytelling as a method for change, branding, project, and knowledge management. Provides practical narrative approaches for organizations. Customer insight: mixed sentiment noted in keywords field
Highlights
- narrative approach to change
- integrates brand and knowledge management
- professional audience guidance
Pros
- narative approach to change
- contextual for branding and knowledge management
- practical guidance for organizations
- co-authored by industry experts
Cons
- features: N/A
- rating based on few reviews
- no explicit customer insights provided
