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Market Response Models: Econometric and Time Series Analysis

Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz ★ 2.6/5 · ItemOracle Score Premium

$140 USD
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)

A scholarly work on econometric and time series models for market response analysis. Key benefit: framework for quantitative marketing analysis. customer insight: mixed from one review

Highlights

  • integrated econometric and time series methods
  • international series in quantitative marketing
  • practical framework for market response

Pros

  • rigorous econometric focus
  • time series analysis included
  • pertinent to quantitative marketing

Cons

  • limited customer feedback available
  • niche academic audience
  • no features section provided

Best For

  • academic research on marketing response
  • graduate coursework in econometrics
  • modeling advertising impact
  • brand analytics projects
  • policy analysis in marketing

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