Market Response Models: Econometric & Time Series Analysis
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Econometric and time series analysis reference book in quantitative marketing. Key benefit: rigorous modeling approaches for market response. Customer insight: mixed/limited data available
Highlights
- specialized in market response models
- integrates econometrics with time series
- endorsed in international quantitative marketing series
Pros
- rigorous econometric approaches
- covers time series analysis
- international series publisher
- clear focus on market response models
Cons
- limited customer insights data
- price may be high for some readers
- only 1 review available
