Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
A framework for creating uncontested market space and making competition irrelevant. Explains value innovation and strategic sequencing. Insight highlights how organizations can redefine boundaries and explore new demand
Highlights
- value innovation emphasis
- uncontested market space concept
- strategic canvas and six paths framework
Pros
- clear framework for market space creation
- concept of value innovation explained
- expanded edition adds updated perspectives
- influential business strategy resource
Cons
- dense theory may require effort to apply
- may rely on case-based reasoning
- not a quick-read for casual users
