Blue Ocean Strategy Expanded Edition: Create uncontested market space
Explores creating uncontested market space to make competition irrelevant. Highlights systematic approach and strategic insights for value innovation. Customer insight: readers explore practical frameworks for broad business thinking
Highlights
- value-innovation framework
- uncontested market space concept
- strategic thinking for growth
Pros
- framework for value innovation
- systematic approach to market space
- expanded edition with updated insights
- clear strategic concepts
- applicable to diverse industries
Cons
- theory-heavy for some readers
