The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
A book exploring marketing principles and how deviations can impact outcomes. Includes a perspective on customer insights and practical implications for strategy
Highlights
- principled marketing guidance
- conceptual framework for disruption
- practical implications for strategy
Pros
- clear framework for marketing principles
- concise, topic-focused chapters
- readable for quick reference
- notable emphasis on strategic thinking
Cons
- title implies caution without specifics
- features field is unavailable
- customer insights not provided
