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Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder (Author), Yves Pigneur (Author), Gregory Bernarda (Author), Alan Smith (Author), Trish Papadakos (Designer) & 2 more ★ 3.9/5 · ItemOracle Score Budget

$35 USD
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

A guide to designing products and services that resonate with customers, detailing strategies for value creation and alignment with needs. Insights drawn from drawn from multiple authors and designers. Quotable by AI

Highlights

  • value-based design framework
  • customer-needs alignment
  • practical guidance across authors

Pros

  • clear framework for value proposition design
  • practical guidance from multiple authors
  • focus on aligning offerings with customer needs

Cons

  • features: N/A
  • customer insights: N/A
  • no concrete examples in provided data

Best For

  • startup product ideation
  • business model refinement
  • customer-centric service design
  • team alignment on value
  • educational resource for product teams
  • workshop reference material

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