Blue Ocean Strategy Expanded Edition: Create Uncontested Market Space
A management classic on creating uncontested market space and making competition irrelevant. Shows frameworks to pursue new demand and break away from competition. Customer insight: readers value actionable strategies for strategic planning
Highlights
- uncontested market space
- value innovation focus
- strategic framework for growth
Pros
- clarifies the concept of blue ocean strategy
- offers actionable frameworks for market creation
- widens perspective on strategic thinking
- clear examples and guidance for implementation
Cons
- some concepts may be abstract for beginners
