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Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder (Author), Yves Pigneur (Author), Gregory Bernarda (Author), Alan Smith (Author), Trish Papadakos (Designer) & 2 more ★ 4.1/5 · ItemOracle Score Budget

$35 USD
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

A guide on designing customer-centered products and services. Focuses on identifying customer needs, value creation, and alignment with business models. Insight: customers seek clear value alignment

Highlights

  • customer-centered design framework
  • actions to align value proposition with customer jobs
  • practical exercises for teams

Pros

  • clear framework for value creation
  • practical guidance for product design
  • focus on customer needs and jobs-to-be-done
  • structured approach to value proposition
  • authoritative multidisciplinary perspective

Cons

  • no features listed for the product

Best For

  • startup product ideation
  • product-market fit workshops
  • team training on value proposition
  • business model refinement
  • customer research planning
  • value proposition canvases

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