Blue Ocean Strategy, Expanded Edition: Create Uncontested Market Space
A business strategy book explaining how to create uncontested market space and render competition irrelevant. Key insight: value innovation drives growth and profitability
Highlights
- value innovation emphasis
- four actions framework
- expansion of case studies
Pros
- clear framework for market-creating strategy
- evidence-based concepts from multiple industries
- expanded edition updates strategic examples
- practical guidance for identifying new demand
Cons
- theoretical concepts may require adaptation for small teams
