Graphic Design: The New Basics
A design reference book by Ellen Lupton and Jennifer Cole Phillips that explains foundational concepts in graphic design. Provides insights into visual communication and design literacy for creators and students. Customer insight: readers value clear explanations of design principles
Highlights
- foundational design concepts
- authoritative design theory
- visual communication principles
Pros
- clear foundational concepts
- contributions from two named authors
- suitable for students and designers
- focused on visual communication principles
Cons
- no features listed
- no customer insights beyond generic
- category unspecified as design theory
