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Value Proposition Design: How to Create Products and Services Customers Want

by Alexander Osterwalder (Author), Yves Pigneur (Author), Gregory Bernarda (Author), Alan Smith (Author), Trish Papadakos (Designer) & 2 more ★ 3.9/5 · ItemOracle Score Budget

$35 USD
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

Guide on creating customer-valued products and services. Explains strategies for aligning offerings with customer needs. Includes insights from multiple authors

Highlights

  • framework for customer value
  • alignment of product and customer needs
  • practical design guidance

Pros

  • clear framework for product design
  • authoritative perspectives from multiple experts
  • practical guidance for value creation

Cons

  • no features listed for the product
  • no customer insights provided in data
  • generic description may require further detail

Best For

  • product-manager workshop
  • startup ideation sessions
  • value proposition mapping
  • business model design
  • team training seminary
  • strategic planning

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