OUAI Thick Shampoo - Moisturizing Thick Hair Shampoo with Keratin
Moisturizing thick-hair shampoo with keratin, marshmallow root, shea butter, and avocado oil. Calms frizz, detangles, and hydrates while strengthening strands; customers note softness, shine, and added fullness
Highlights
- keratin-based strengthening
- marshmallow root detangler
- avocado oil hydration
Pros
- moisturizing hydration
- frizz and flyaway control
- detangles and strengthens
- soft and shiny hair
Cons
- mixed value perception on price
Best For
Features
- Moisturizing formula featuring keratin and marshmallow root to detangle and reduce frizz
- Hydration from shea butter and avocado oil to help prevent breakage
- Sulfate-free shampoo designed for thick hair with smoothing benefits
- Supports simplified routines with efficient cleansing and pairing with Thick Conditioner
- Brand messaging emphasizes practical, everyday use and transparent ingredient approach
