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The Man Who Sold America: The Lasker advertising story

Jeffrey L. Cruikshank, Arthur W. Schultz, Walter Dixon ★ 3.7/5 · ItemOracle Score Budget

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The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

A biography exploring Albert D. Lasker's impact on modern advertising and the advertising century. Readers praise thorough research, readable style, and insights into running a marketing agency

Highlights

  • in-depth Lasker biography
  • history of modern advertising
  • societal impact context

Pros

  • thorough research
  • well-written biography
  • insightful on advertising history
  • biographical depth
  • contextual impact on society

Cons

  • some readers may find pacing uneven
  • focus on historical figures and era

Best For

  • business history course
  • marketing strategy study
  • advertising history research
  • biography reading
  • team discussion on branding
  • library recommendation

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