Joico Blonde Life Violet Shampoo for cool blonde tones
Joico Blonde Life Violet Shampoo neutralizes brassy tones and boosts shine for cool, bright blondes. Users note effective color retention and a pleasant scent, with mixed opinions on drying effects
Highlights
- violet toning for cool blondes
- sulfate-free formula
- with Monoi & Tamanu oil
Pros
- neutralizes brassy tones
- maintains cool blonde tones
- boosts shine
- pleasant scent
- positive color retention
Cons
- mixed opinions on drying hair
- value for money debated
- frizz perceptions vary