Aveda Botanical Repair Purple Toning Shampoo

Aveda ★ 3.6/5 · ItemOracle Score Mid-Range

$39 USD
Price subject to change
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Aveda Botanical Repair Purple Toning Shampoo | For Blonde, Silver, Grey Hair | Reduces Brassy Tones | Silicone Free | 96% Naturally Derived*, 6.7 fl oz

Aveda purple-toning shampoo for blonde, silver, and grey hair reduces brassy tones and leaves a pleasant scent. Customers note improved brightness of blonde and grey tones, though some say it’s pricey for its size

Highlights

  • reduces brassy tones
  • silicone-free
  • highly derived ingredients

Pros

  • reduces brassy tones
  • brightens blonde and grey hair
  • pleasant scent
  • silicone-free
  • highly derived ingredients

Cons

  • value for money may be mixed
  • price point noted as high for its size

Best For

  • maintain cool-toned blonde hair
  • neutralize brassiness in silver hair
  • refresh grey hair color between dye sessions
  • use after color-treated hair care routine
  • weight-conscious travel-size routine
  • brighten dull blonde or grey locks

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