Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) vs The Marketing Planning Process (CIM Coursebook)

Key Differences

Product A (CIM Coursebook) is authored by a three-person team and focuses specifically on the marketing planning process, with a higher aggregated rating (4.10 from 6 reviews). Product B (Visual Marketing) is a two-author book centered on visual marketing and marketing psychology, has fewer reviews (1) and a slightly lower rating (4.00). A typically sits at a more comprehensive planning focus and stronger user feedback, while B sits at a more affordable price tier and targets visual/attention-to-action topics