The Art of Going Global: A Practical Guide to a Firm's International Growth
Practical guide on international growth for firms. key benefits include frameworks for global expansion and strategic insights. customer insight: mixed sentiment not provided
Highlights
- firm-level international growth guidance
- actionable strategic frameworks
- management science relevance
Pros
- practical international-growth guidance
- firm-level strategic frameworks
- clear applicability to management science
Cons
- customer insights not provided
- no features listed
- limited rating context
