The Silver Market Phenomenon: Marketing and Innovation in the Aging Society
An academic work on marketing and innovation in aging societies. Explores demographic trends and industry responses. customer insight indicates mixed sentiment
Highlights
- aging society focus
- marketing and innovation
- demography studies
Pros
- academic perspective on aging markets
- focus on marketing and innovation
- clear author attribution
Cons
- features listed as N/A
- limited customer insight data
- single rating from one review
