Digital Marketing Management and Transformation by Innovation
A guide on leading digital marketing transformation for sustainable business. Offers framework to win in digitalization and implement management practices. Customer insight indicates varied perception
Highlights
- digital transformation focus
- management guidance
- sustainable business focus
Pros
- focus on digital transformation in marketing
- practical management guidance
- clear publishing for business readers
- concise scope within digitalization
Cons
- limited customer insights available
- only one review noted
- features: N/A
