Co-creating Digital Public Services for an Ageing Society: Evidence for User-centric Design vs The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Key Differences

Pick Juliane Jarke's 'Co-creating Digital Public Services for an Ageing Society' if you need evidence-based, user-centered guidance for public administration and demography studies. Choose Kohlbacher & Herstatt's 'The Silver Market Phenomenon' if you want marketing and innovation insights for the senior market from reputable authors; both have the same listed price and a single review

Co-creating Digital Public Services for an Ageing Society: Evidence for User-centric Design

Co-creating Digital Public Services for an Ageing Society: Evidence for User-centric Design

Juliane Jarke • ★ 3.5/5 • Mid-Range

A scholarly work on user-centric design of public digital services for ageing populations. Focuses on evidence-based approaches and demography insights. Customer insight indicates mixed sentiment about accessibility

Pros

  • focus on user-centric design
  • evidence-based approach
  • demography-oriented insights
  • relevant for public service designers

Cons

  • n/a
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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Florian Kohlbacher, Cornelius Herstatt • ★ 3.4/5 • Mid-Range

An academic work on marketing and innovation in aging societies. Explores demographic trends and industry responses. customer insight indicates mixed sentiment

Pros

  • academic perspective on aging markets
  • focus on marketing and innovation
  • clear author attribution

Cons

  • features listed as N/A
  • limited customer insight data
  • single rating from one review
Check current price on Amazon →

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